Site and Page Analytics Gadgets

Track website traffic, via Google Analytics, with the Site Analytics and Page Analytics Gadgets.

Site AnalyticsLink to this section

The Site Analytics Gadget provides graphed metrics for your entire website.

Location: Dashboard.

Available To: All user levels can access this gadget, but a level 10 user must set up Google analytics before it can be used.

View site analytics, as follows:

1. Navigate to Dashboard > My Dashboard.
2. Locate Site Analytics Gadget.
3. Click the "Profile Selector" dropdown to see data for a different site.
4. Select a date range for the displayed data.
5. Click the scroll arrow to see additional data thumbnails.
6. Click a data thumbnail expander to see more details about the data.
   • Click Home to return to the thumbnail view.

Page AnalyticsLink to this section

The Page Analytics Gadget provides metrics for a page.

Location: Gadgets sidebar while viewing a page.

Available To: All user levels can access this gadget, but a level 10 user must set up Google analytics before it can be used.

View page analytics, as follows:

1. While viewing a page, click Show Gadgets to open sidebar.
2. Click to expand Page Analytics Gadget.
3. Click the "Profile Selector" dropdown to see data for a different view.
4. Select a date range for the displayed data.
5. Click the item to see more details about the data.
6. Click Close to return to the gadget list view.

Types of DataLink to this section

Both Site Analytics and Page Analytics use the same kind of reporting to display data about your site or pages. Because these metrics use Google reporting technology, you can find more in-depth explanations of how they are calculated in Google support documentation.

• Pageviews (line graph): A pageview is counted every time a page is visited. Unique pageviews exclude repeated views of the same page.Pageviews displays the total number of pageviews in the selected period of time.
• New Users (line graph): Counts the number of new users that visited the site or page during the selected time period. This information helps measure the effectiveness of visitor acquisition techniques in use during the period.
• Average Time per Visit (line graph): Takes the time spent on each page visit and then calculates an average time for all visits. This metric provides an indication of average user engagement with content on either the site or page level.
• Bounce Rate (line graph): The percentage of visits where a user entered the site and left without viewing more pages. High bounce rates can indicate that the site or page may not have been relevant to the user, there were usability issues, or the user was able to find the desired information.
• Most Viewed Pages (bar graph): The most popular pages on the site by unique pageviews.
• Users by Country or by State (map): How many visitors have viewed a site or page from a specific country or state. This can help determine international interest in an institution, recruitment needs, or internationalization needs of a site or page.
• Visits by Browser (pie chart): The browsers most used to visit the site or a page. This can help when optimizing a site for compatibility with the most popular browsers.
• Visits by OS (pie chart): What operating systems your visitors are using to visit the site or a page. This can provide helpful data on determining whether you need to optimize for mobile devices.